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Kako Mc Donald'su u Americi ne cvjetaju ruže, kompanija je primorana uvesti određene promjene da privuku "izgubljene" kupce, piše Business Insider.

Mc Donald's je ovoga tjedna objavio pad prodaje od 3,3% u prošlom kvartalu, a CEO kompanije Don Thompson naglasio je novu McDonald'sovu strategiju:

1. Lokalni meni

Mc Donald's će u budućnosti određene proizvode iz menija prilagoditi za lokalna tržišta. Tako će franšize imati mogućnost da same odaberu hranu koja će se nuditi gostima restorana.

2. Reduciranje ponude

Mc Donald's takođ

4 promjene koje uvodi Mc Donald's kako bi opet privukao kupce

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